Making LEGO inspirational for
more than just kids.

LEGO has fully leaned into being more than just a kids’ toy. It’s decor, a gift, a hobby, and more. The goal of LEGO’s Pinterest page is to inspire it’s female audience with endless ideas for what LEGO could be for them.

The concepts for each image were informed by trending Pinterest words and topics to optimize the photos for best practices.

Agency: The Brooklyn Brothers.
Creative Driector: Rich Macleod
Creative Team: Mikayla Madigan & Emily Lundin
Photographer: Tara Donne
Videography: Michael Popp